Scrounging For Gold In ‘The Hills’ - Forbes.com
MTV’s biggest hit returns, and everyone from Lauren Conrad to hot spot Le Deux hopes to cash in.
Lauren Conrad
At the epicenter of the series’ success is star Lauren Conrad. In addition to gracing 22 magazine covers over the course of the year, the 22-year-old Laguna Beach alum parlayed her reality stardom into a fashion line, endorsement deals and countless tabloid spreads. What’s more, her combined annual earnings of $1.5 million earned her a spot on Forbes’ Celebrity 100 list of the most powerful celebrities.
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Lauren Conrad isn’t the only cast member to spin her Hills experience into opportunity. When Heidi Montag isn’t working the paid-appearance circuit with bad boy beau Spencer Pratt, she keeps busy with a newly launched retail line, Heidiwood, and singing career. Whitney Port is similarly peddling a personal fashion collection, Eve & A, along with a potential MTV spinoff, while Audrina Patridge prepares to star in a surf flick, Into the Blue 2. Brody Jenner, arguably Conrad’s most famous love interest, has a MTV reality series entitled Bromance in the works.
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